Presentation

As for academic background I have a Master in Business Administration from the University of Gothenburg, School of Business, Economics and Law. I have also studied general art, craft and design at Nyckelviksskolan and photography at Kulturama in Stockholm. My company was founded in the year 2000.

Since my inclination always has been to work with communication in text and images my professional background covers a wide range of activities such as project management within publishing, editor, communications officer for government assignments within schooling and entrepreneurship, journalism, illustrations, graphic design and photography. I am lucky to have a broad network of contacts within the academic world, as well as the business community and public sector. I am also very happy to see that all these experiences add up to be extremely useful as I move into the field of movies.

My personal motivation for doing the documentary about Veronica Hedenmark is that I believe entrepreneurship, fighting spirit and compassion are key elements in any society. Veronica has all those qualities in abundance. I hope her story can inspire more people to tear down mental barriers and go after their dreams.